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The Book of Juju

The Book of Juju

Africana Spirituality for Healing, Liberation, and Self-Discovery (Pre-Order, June 18 2024)

Juju Bae
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To make the right decisions for your future, you must maintain a connection to your past.

In her debut book, podcaster, priestess, and all-around badass witch Juju Bae teaches you how to connect with your ancestors, as well as how to create a spiritual practice that respectfully incorporates their wisdom while remaining uniquely yours. It's also the story of the necessity and vitality of Black spirituality, from the Yoruba pantheon of Ifa to the freedom-fighting origins of Black American Hoodoo. You will learn:

  • History: An overview of Africana Spirituality in the United States and beyond, including information on ATRs (African Traditional Religions) and ADRs (African Diasporan/Derived Religions) such as Ifa and Hoodoo.

  • Altar-building: How to create and incorporate a place to venerate and commune with your ancestors, including a guide to offerings and prayers.

  • Ritual: Practices you can use to cleanse yourself and your space and attract prosperity and protection, while safely opening the channels of communication with your ancestral spirits.

  • Dos and Don'ts: Tips from a spiritual practitioner on how to speak to spirits, craft the right questions for personal divination, and recognize and interpret Spirit's advice and wisdom.

By reading this book, you will be taking the next steps to self-discovery, and you will gain the tools to access the wisdom of your past in order to make the best decisions for your present and future self.


Juju Bae is an accomplished TV personality, spiritual educator, and Ọṣun priestess within the Yoruba tradition. In addition to starring in the Hulu docuseries Living for the Dead, she is the founder of Juju Bae, a multimedia Black-centric resource that seeks to demystify the Black occult. She is the host of the acclaimed A Little Juju podcast that encourages Black people to find home in Africana spiritual practices and thought. She helps people, young and old, to remember that we have tools and guidance with us as we journey through this lifetime. She is a sought-after spiritual teacher, singer, and holds a B.A. in psychology from Spelman College.


  • Publisher: Sterling Ethos
  • Publish Date: June 18, 2024
  • Pages: 240
  • Dimensions: 0.0 X 0.0 X 0.0 inches | 0.0 pounds
  • Language: English
  • Type: Hardcover
  • EAN/UPC: 9781454951285
  • BISAC Categories: Channeling & Mediumship, Inspiration & Personal Growth, Black Studies (Global)


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